What lands in the inbox of every person who downloads the free playbook. Each email has one job. Day 5 is where the $19 trial offer opens. Target: 12–18% of opt-ins convert to trial, 60–75% of trial buyers convert to $99/mo.
Deliver the PDF and walkthrough playlist. Land one specific actionable tip (the 8-second restatement mistake). Set the voice: warm, direct, professor with a stopwatch.
Thanks for grabbing the playbook. Two quick things before you dig in…
One real student's before / after Independent Writing essay. Show the six sentence-level edits that took the score from a 4 to a 5. Link to the matching video.
M.S. went from a 4 to a 5 on the Independent Writing in two weeks. Here is the exact essay, before and after.
Walk through one real Speaking feedback report Michael wrote, with names redacted. Make it obvious this is not a checklist. It is a paragraph-by-paragraph diagnosis with a score, then three targeted fixes.
You have seen the templates. Here is what you actually get back when you submit. Sample below.
Highlight a student who plateaued at Speaking 22 for three test attempts, then jumped to 28 after eight feedback rounds. Use the YouTube testimonial video (Daily Practice to TOEFL 100/120) as social proof.
Speaking 22 is the most common ceiling I see. Here is how K.H. broke through it.
The first ask. Position the $19 as a try-before-you-subscribe, not a tripwire. Stress: no card on file, no auto-renew, full evaluation, 24-48 hour turnaround. Anchored against $200/hr private tutors and the $99/mo subscription.
You have seen what the feedback looks like. If you want me to grade one of yours, here is the path. $19, no card on file.
Opt-in to D0 open rate (target 70%+). D5 trial conversion rate (target 12-18%). D5+30 subscription rate from trial buyers (target 60-75%).
Tag every subscriber by source (YouTube vs. organic vs. paid) so the sequence can be refined per cohort. Avoid any platform that defaults to spammy templates.
Michael writes in first person, plain English, never marketer-speak. No countdown timers. No "limited time." No fake scarcity. The audience is exam-stressed graduate students. They smell hype.
Assumes 17,700 YouTube subscribers and organic traffic converted at industry-norm rates. The math below is the floor, not the ceiling.